San Francisco, Calif. - During GDC 2010 in San Francisco, a group of game industry creatives are launching Globex Studios LA, a subsidiary of Globex Studios. Globex Studios is an emerging player in the worldwide online games market, with development, publishing, marketing, and production operations in China and Taiwan. Located in Los Angeles, California, and comprised of senior executives from major U.S. games entities, Globex Studios LA will be the company's North American development and project management arm.
Directly adopting an approach that will allow visually stunning, technically innovative products to be produced more cost effectively, Globex Studios will create high-quality, direct-to-consumer game titles that leverage U.S.-based project expertise together with the efficiencies of international production execution. The company will initially target the largest online gaming audience in Greater China and the U.S.
“The ability to innovate and be agile has become essential for creating great games,” says Dr. Benjamin Chow, chairman and CEO of Globex Studios. “By putting together this highly creative international team, we are bringing together the highly sophisticated gameplay of a western game with the unique social gameplay of a Chinese MMO — effectively delivering engaging game play experiences that reach broad consumer demographics on a global scale. We are excited to be meeting these challenges and experiencing the growth opportunities of the evolving worldwide industry with our talented Globex Studios and now Globex Studios LA teams.”
Globex Studios LA collectively boasts prior work on more than 100 console/PC games, including notable Pandemic Studios successes
Star Wars Battlefront and the original
Destroy All Humans! games. Key members of the L.A. team include former Executive Art Director of Pandemic Studios Carey Chico as president and chief creative officer; award-winning video game designer, director, and producer Troy Dunniway as vice president of game development; and game product development and publishing veteran Jesse Taylor as chief technology officer/chief operating officer.
“In launching Globex Studios LA, we saw a future success path for the games business that will result in products that are conceived, made and marketed with high levels of quality, efficiency and cultural relevance. We are advancing with the industry and, as companies seek the right mix for distributed development/production and access to the cost benefits and growth of regions like China, we will be benefiting from the best of both,” says Carey Chico. “In addition to exploring new paradigms for development, Globex Studios is also well positioned for the transition happening in today's industry from a 'game as product' to a 'game as service' market, with online games as a major focus.”
The company is currently working on a development slate of original IP that includes a specific focus on Massively Multiplayer Online Role Playing games (MMORPGs) targeting the Chinese market as well as online titles with a global appeal.