At the 2009 NAB Show, Adobe Systems Inc. is highlighting advances in video and dynamic media software technologies that improve the creation and delivery of content across personal computers, televisions, and mobile devices. The company is debuting the Adobe Flash Platform for the Digital Home, an implementation of Flash technology that brings HD video, interactive applications, and services, new user interfaces, and online content to Internet-connected televisions, set-top boxes, Blu-ray players, and other devices. Adobe also unveiled a software framework, code-named Strobe, that will help establish an open industry standard for media players and accelerate the creation and delivery of high-quality video and interactive experiences for Web audiences, says a representative.
NAB 2009 sees the company preview Adobe Story, a new online and offline software application for collaborative scriptwriting, aimed at the film and broadcast markets. Currently in the early stages of development, Adobe Story ties into the pre-production phase of video workflows and will be integrated with other Adobe products, as part of the Creative Suite product family.