The Halo “Starry Night” spot opens at night in a grassy field. Two children—a boy and a girl—are laying supine and gazing up at the stars. The boy asks the girl, “Do you ever wonder what’s up there?
“Like what?” she replies.
“Maybe someone up there is wondering what it’s like here,” he says.
“I guess…do you think we’ll ever meet them?” she asks.
“I hope so. Don’t you?”
At that moment, viewers are projected to the world of Halo 3. They see the unmistakable helmet of The Chief laying on the ground. A nearby explosion lights up the scene and a shaky camera shows us what the world looks like through The Chief’s eyes. He is stunned and dazed. He grabs his helmet and puts it back on. Around him everywhere is war.
Through his radio he hears his comrades discussing him. “I think we lost him.”
“Not yet,” says The Chief.
He throws a protective shield around him as a rocket lands nearby. Amidst the explosion’s aftermath, he begins to sprint, pulls his weapon out and leaps off a ledge into the middle of an enemy troop. The rest is left to one’s imagination.
Credits:
Directed by: Joe Kosinski
Agency: McCann-Erickson, San Francisco
Scott Duchon Group Creative Director
Geoff Edwards Group Creative Director
Rick Herrera Copywriter
Tim Stier Art Director
Peter Goldstein Account Director
Mary Beth Barney Business Manager
Jan O’Malley Director Broadcast Production
Tammy Smith-White Broadcast Producer
Production Company: Anonymous Content
Joseph Kosinski Director
Jeff Baron Executive Producer
Sue Ellen Clair Head of Production
Michael DiGirolamo Head of Sales
Scott Kaplan Producer
Julien Lemaitre Production Supervisor
Animation and Visual Effects by: Digital Domain, Inc.
Ed Ulbrich President Commercial Division
Lisa Beroud Executive Producer
Vernon Wilbert Computer Graphics Supervisor
Michael Crapser Visual Effects Producer
Alex Thiesen Visual Effects Coordinator
Chris House Production Coordinator
Russ Glasgow Editor
Dave Stern Flame Artist
Mike Saz Flame Artist
Rafael Colon Nuke Compositor
Rachel Keyte Nuke Compositor
Chris DeSantis Previs
David Rosenbaum Previs
Nancy Adams Schultz Digital Artist
Greg DeSantis Digital Artist
Jeff Dierstein Digital Artist
Todd Dufour Digital Artist
Jim Gaczkowski Digital Artist
Toby Gaines Digital Artist
Paul Gimm Digital Artist
Lori Green Digital Artist
Briana Hamilton Digital Artist
Pao Jitmakusol Digital Artist
Paul Jordan Digital Artist
Tim Ranck Digital Artist
Craig Ricard Digital Artist
Craig Van Dyke Digital Artist
Mike Warner Digital Artist
Brian White Digital Artist
Daniel Thron Matte Painter
Mayumi Shimokawa Matte Painter
Scott Edelstein Tracker
Hilery Copeland Roto Artist