October 4, 2007

Lucasfilm and AMD To Build Advanced Datacenters

San Francisco, Calif. -  At the launch of the new Quad Core AMD Opteron processor at Lucasfilm Ltd.'s Letterman Digital Arts Center (LDAC), AMD and Lucasfilm announced an expansion of the companies' relationship focused on building the world's most advanced and energy-efficient datacenters for producing digital arts and entertainment.
 Lucasfilm's global operations at the LDAC and in Singapore are currently powered by AMD Opteron processors to help create and render stunning visual content for dozens of major motion pictures, including the three most recent box office champions, among many others. Lucasfilm also uses AMD technology to create digital content for televisionprograms and next-generation interactive games.
"We look forward to introducing Quad-Core AMD Opteron processors intoproduction here at LDAC. AMD is a great technology partner for Lucasfilm inthat they continue to innovate and push the boundaries of energy efficientprocessing power," said Kevin Clark, Director of IT Operations forLucasfilm. "We are consistently required to raise the bar by producingcutting edge imagery, and AMD's Quad Core technology has the potential tomake a substantial impact on our capabilities going forward. Coupled withour requirements of high-performance is our desire to become a model ofenergy efficiency, and this is in lock-step with AMD's focus on deliveringpowerful yet energy-efficient processors."With the introduction of the world's first native quad-core serverprocessors, Lucasfilm looks to take advantage of the increased computingperformance while maintaining the same thermal and cooling requirements asdual-core AMD Opteron processors."The Letterman Digital Arts Center forms the epicenter where next-generationmovie-making meets next-generation interactive gaming. No other studio inthe world has this capability or charter," said Charlie Boswell, director ofDigital Media and Entertainment for AMD. "AMD and Lucasfilm share a visionof enabling the ultimate visual experience for consumers first by providingartists with technology that supports the creative process at the speed ofinspiration and without hindrance."