E3: Industry Readies for Major Game Unveilings and Announcements
April 30, 2009

E3: Industry Readies for Major Game Unveilings and Announcements

Washington - The Entertainment Software Association (ESA) announced that nearly 150 computer and video game companies will show off their most innovative and advanced computer entertainment at this year’s Electronic Entertainment Expo (E3 Expo) from June 2 to 4, at the Los Angeles Convention Center. A full list of current exhibitors is presented at www.E3expo.com.
“We are pleased with the quickly growing list of exhibitors and overwhelming support for the E3 Expo. We anticipate a packed house and a full line-up of industry-driving news and unveilings that will continue to propel the computer entertainment industry’s growth through the year and particularly in the holiday season,” says Michael D. Gallagher, president and CEO of the ESA. The ESA is the trade association that represents the U.S. computer and video game publishers and owns the E3 Expo.

“Microsoft is gearing up for a big presence at E3 which will completely transform how people think about home entertainment," saysDon Mattrick, senior vice president for the Interactive Entertainment Business at Microsoft. "We're excited about the momentum that is building in the industry in anticipation of our June 1st media briefing, which will kick off E3 in blockbuster style."

"Nintendo has been a longtime attendee of E3 and it has our full support," saysReggie Fils-Aime, president and COO, Nintendo of America. "E3 brings a wide variety of key audiences into contact with products from many companies, including Nintendo. It’s the place where creativity is on display, and as a ‘sneak peak’ for our entire industry it helps generate excitement for gamers around the world."

“Sony Computer Entertainment America is looking forward to another great showing at this year’s E3 Expo,” comments Jack Tretton, president and CEO, SCEA. “The audience of North American-based and foreign media and key industry partners makes E3 Expo an ideal place for us to unveil the latest PlayStation news and products at our press event on June 2.”

The ESA is also reminding E3 Expo attendees that hotel and travel accommodations are filling up quickly. For more information, visit the E3 Expo Web site at www.E3expo.com.