Sponsored News: Will Mac users learn to embrace their inner PC?
September 26, 2017

Sponsored News: Will Mac users learn to embrace their inner PC?

With all the hype surrounding the introduction of the iPhone 8, it’s easy to forget that Apple was once in the forefront of the professional workstation market. But nowadays, every time the name of the venerable corporation makes news, it’s focused on consumer devices.
With all the hype surrounding the introduction of the iPhone 8, it’s easy to forget that Apple was once in the forefront of the professional workstation market. But nowadays, every time the name of the venerable corporation makes news, it’s focused on consumer devices.

The oft-discussed Apple shift from professional computer manufacturer to phone maker can be traced back to the 2011 intro of Final Cut X which was both incompatible with previous Final Cut Pro versions and clearly redesigned for consumers. The move forced many professionals to migrate to Adobe Premiere Pro or Avid.  In 2013, Apple once again put style over substance replacing the Mac Pro tower with the cylinder-shaped Mac Pro. To make matters worse, the non-expandable Mac Pro hasn’t offered any significant hardware upgrades since 2013. Perhaps seeing the writing on the wall, Autodesk announced this year that it would no longer support 3ds Max in the Mac OS environment. Apple’s turn to the consumer market may reach its zenith with the upcoming iMac Pro, which, when compared to a BOXX workstation, looks like last year’s technology arriving next year.  

So what’s a loyal Mac user to do? Some, enamored with the Mac OS, will stay, regardless of performance loss. The more discerning, however, may be compelled to switch. Joe Matthews, a BOXX performance specialist who works exclusively with 3D designers, VFX artists, and animators, says the migration is already underway. 

“Not a day passes without a conversation with a frustrated Mac user looking to or having to make the switch,” he says. “With software applications becoming more complex, the supporting hardware has to keep pace. The cliché “Time is money” is true and many Mac users are coming to the realization that they are wasting both.” Read more