IRVINE and VENICE, CA — Luxion, provider of advanced rendering and lighting technology and makers of KeyShot, the first real time raytracing and global illumination program, and Sabertooth, an interactive and digital production company, have joined forces to deliver LuSt, purported to be the first interactive 3D rendering web service platform.
One of the key challenges in utilizing 3D assets to create imagery for consumer-oriented solutions is rendering. Product designers and marketers want to show every possible option to the potential customer, however the costs of creating multiple versions of the assets becomes very labor intensive and expensive.
With LuSt, the goal is to put the control of the rendering in the users’ hands. Product variations are created by the user through selection of product options and the environments they want the client to experience. The image is then created on demand and delivered to the user. Now consumers, advertisers, marketers and designers can view and interact with 3D assets in real time, with photographic quality, to create their own images from any location using a PC, Mac, iPad, iPhone, or any Android-based phones and tablets. T
LuSt is built on a scalable server model that utilizes CPUs for rendering, leveraging the low cost and multi-thread support of modern CPUs. The Luxion render engine is very efficient, built to run on everything from 3D workstations to notebooks. This makes the server requirements very cost effective in that LuSt has low memory requirements and scalable CPU assignments to support many users per server. LuSt also supports both Windows and Linux clustered platforms, so the software runs on systems already in use. On the client side, the LuSt API has been designed based on open standards, supporting integration with any language that can interface with JSON and REST.
Powered by Luxion 3D real-time raytracing engine using scientifically accurate materials and real-world lighting, LuSt features the following capabilities:
- Custom content development from any 3D data format
- Plugin free viewing experience
- Desktop, server or cloud-based setup
- 100% CPU-based solution
- High scalability (based on available compute power)
- Multi-user option for collaborative model viewing
- Support for internet security standards
- Support for web browsers (IE, Firefox, Google Chrome, Safari)
- Support for iOS and Android application integration
- Server support for Windows and Linux
Full, turn-key solutions are available for LuSt, including custom interface development and server deployment, setup and overall product maintenance. Pricing will vary based on the implementation approach the client chooses (server-based or hosted) as well as on the number of simultaneous users the solution should be able to handle.