Toyota Prius Spot

In the latest campaign for Toyota Prius, Saatchi & Saatchi LA partnered with Eight VFX to introduce a new character: People Person. The spot, titled "Family," is a triumph for production in its ability to tell a story using a variety of visual effects—some technology-based and others human-engineered.

Other Projects Videos

Robot and Scarecrow

Director Kibwe Tavares is known for his videos fusing live action with futuristic CGI, including his viral breakout film Robots of Brixton. With his l

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The Jungle Book: Tech Recap

"The Jungle Book” seamlessly blends live-action with photorealistic CGI animals and environments, using up-to-the-minute technology and storytelling t

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Epic's Bullet Train

Epic has been gearing up for the VR revolution with technology and content for the Oculus Rift and Gear VR. Using the Oculus Touch controller for loco

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Epic’s Showdown Cinematic

Epic Games has created a virtual-reality tech demonstration, Showdown, available as a free download. The cinematic, bullet-time action "experience" is

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The Walk

Atomic Fiction had to build an exact replica of the Twin Towers for the film The Walk. Then they had to re-create the famous walk by Philippe Petit as

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Sponsored News

Rogue Initiative/Area of Effect

Rogue Initiative Studios was founded in 2015 by alumni from a number of leading game companies, including Activision and Sony. CEO/creative director Pete Blumel has spent more than 25 years working in feature film, animation, immersive reality and triple-A games. He was a part of Activision’s Infinity Ward game development studio, where he held a key role in the creation of the Call of Duty: Modern Warfare franchise.