Vancouver, Wa. - Wacom has announced its new brand concept and corporate look. The new brand, was unveiled in tandem with the celebration of Wacom’s 25th anniversary.
"We have developed the concept ‘Open Up, Sense More’ to act as a focal point for the company brand and the next phase in our growth," says company president Joe Deal. "Wacom invites people to embrace technology to explore new forms of communication and find new ways to express themselves."
Working with more than 100 creativity-oriented software applications, the Wacom pen offers navigational freedoms with "pen-point" accuracy and an ability to capture expressive pen strokes in virtually infinite levels. Pressure sensitivity provides a pen-on-paper feel that mimics a natural media sensation.
Wacom’s new brand initiatives are evident in the launch today of a new family of pen tablets, called Bamboo. This new family of pen tablets includes Bamboo for enhanced productivity and personalized input, as well as Bamboo Fun for those looking to unleash their creative expression.
With tag lines of "Make Your Mark" and "Create Your World," respectively, each product encourages users to explore the unlimited boundaries of digital pen usage and navigational, creative, and production freedoms not found in other input devices.