Los Angeles - Co-director/founder Chris Robinson (aka Mr. Roboto) of Robot Films andCo-director Erykah Badu took home the Best Direction Video Music Award (VMA) atParamount Studios in Hollywood for Erykah's single, “Honey,” off her latest album.
Robinson is no stranger to the VMAs with more than 15 nominations in various categories, but this year marks his first win for Best Direction. In the advertising arena, Chris completed several spots for Boost Mobile via Berlin Cameron with design and VFX coming from Robot directing collective and design/animation group, Syndrome.
"Chris puts a fresh spin on everything he does," says Robot Films' executive producer Amanda Fox. "He's been doing very alternative, design-driven work for quite some time and he really understands the synthesis between the artist and the look of the video. Honey is a perfect example, of Chris’s ability to collaborate with high-profile artists capturing their true essence."
The Creds:
Album: New Amerykah
Song Title: Honey
Label: Universal Motown
Director: Erykah Badu/Chris Robinson (aka Mr. Roboto of Robot Films)
Production Company: Robot Films
EP: Amanda Fox