When the green flag is waived at Daytona International Speedway on July 3, 2010 at 7:30 pm EST, it will signal the start of the NASCAR Coke Zero 400. It also signals the launch of the first ever live NASCAR 3D stream for Nvidia 3D Vision PC owners.
This is also the first ever live 3D stream that makes use of the Nvidia 3D Vision with Silverlight streaming video player. Nvidia worked in conjunction with Microsoft and iStreamPlanet to integrate these technologies in order to create a seamless stereoscopic 3D experience viewable online with a 3D Vision PC. The end result is a rich media player located on Nascar.com with an integrated interactive leader board and advertising in the form of pre-rolls with companion ads.