SAN MATEO, CA — The National Academy of Television Arts and Sciences has recognized GoPro with a 2013 Technology and Engineering Emmy Award in the category of Inexpensive Small Rugged HD Camcorders. GoPro was selected for its groundbreaking HERO3 camera technology, which has enabled television production professionals to capture engaging perspectives that were never before possible.
GoPro Founder and CEO, Nicholas Woodman, accepted the Emmy on behalf of the company at a ceremony held in Las Vegas in early January. Celebrating the distinguished honor bestowed upon the company and recognizing the GoPro team for their contributions to the award, Woodman stated, "An idea is just an idea unless you have an incredibly talented team of engineers who can make it a reality."
The Emmy Award recognizes the mark GoPro has made in the professional video production industry. "That the best selling consumer camera in the world has also been so enthusiastically adopted by film and television professionals is something we're very proud of," Woodman notes. "It's a testament to the quality and versatility of our products and our passion for enabling the world to capture incredible content."
Speaking to the adoption of GoPro in television and filmmaking, Woodman's acceptance speech reflected upon early signs that GoPro was going to make an impact. "In 2009, when GoPro was still a standard-definition camera company, we were surprised to learn that the best selling retailer in the country was a Los Angeles Pep Boys store. When we reached out, we discovered that the store was located just down the street from Universal Studios, and that the production guys were coming in and buying GoPro cameras by the dozens to use as crash cams and to capture perspectives that were never before possible." Woodman added, "We then knew that once we launched our HD camera later that year the television industry was going to lose its mind."
Mark Burnett, five-time Emmy award winner and avid GoPro customer, said in a previous statement, "We have used GoPro cameras in some of our biggest productions, like Survivor and
The Bible. GoPro has allowed us to capture and share fascinating new perspectives that previously weren't possible or were too costly, which in the end makes for better story telling. We are always excited to see what GoPro is working on next."