HOLLYWOOD — Cognition, a hybrid postproduction facility, visual effects studio, and creative campus, has launched in Los Angeles.
The company is led by writer, producer and entrepreneur Brian Pope, and features a management team that includes veteran colorist Dave Hollingsworth (The Hobbit: The Unexpected Journey
,
The Adventures of Tintin) along with former Digital Domain VP and creative consultant Jeff Barnes.
Cognition will tap into Southern California’s large talent pool for film and television projects.
Located near Paramount Pictures in Hollywood, Cognition currently offers high-resolution color grading and editorial finishing, as well as visual effects supervision and production.
The company is in the process of expanding its existing 3,000-square-foot facility with a multimillion-dollar, 13,000-square-foot addition. With completion expected by fall, the facility will feature a pair of 4K digital cinema finishing theaters, a scalable visual effects pipeline, an emerging technologies research center and creative office space, all arrayed in a campus-like environment.
Cognition’s service offerings will grow to encompass on-set and remote dailies, visual effects concept and design, on-set supervision, animation, graphics and deliverables.
The creative office space is earmarked for production companies, editorial operations and others who want to develop their projects in a collaborative, communal environment.
Barnes says that Cognition is offering new pathways for visual effects production. He sees the company working with projects from the early stages of storyboarding and conceptualization through final execution. “Producers and directors are looking for a fresh approach to visual effects and emerging media,” he says. “Our model is based on building teams, pipelines coupled with in-house alliances that are tailored to the individual project, and thoroughly integrated with other aspects of production and post.”