LOS ANGELES — Former Digital Domain CEO Ed Ulbrich has joined Deluxe Entertainment Services Group Inc. as president and general manager of Deluxe Visual Effects (bydeluxe.com). He will lead Deluxe's Method Studios and Iloura, and unify global VFX operations to extend the scale and capabilities of services for motion pictures and advertising. Ulbrich will also drive and grow Deluxe VR, a dedicated unit leading the creation of virtual and mixed reality experiences for entertainment, communications and commerce.
“Method Studios and Iloura are doing extraordinary work in Los Angeles, Vancouver, New York and Australia,” says Ulbrich, “and there’s an enormous opportunity to unify the talented teams in other disciplines across Deluxe into a global VFX force – making the best use of different skill sets and the economics of different geographies to service clients on a much bigger scale. On the VR side, Deluxe has made a significant investment in helping clients in all areas understand this new medium by building the capabilities of a full service agency and creating groundbreaking new experiences. In both VFX and immersive content it’s an exciting time to be joining Deluxe.”
Ulbrich is a producer and former long-time executive of Digital Domain, starting at the company’s inception in 1993. He helped build, grow and manage the digital production studio, and in his 20 years there, held roles that include executive producer, president of commercials, EVP of production, chief creative officer, and ultimately CEO.