SAN FRANCISCO — Greenlight Insights (greenlightinsights.com), a leader in virtual and augmented market intelligence, announced a merger with M2 Advisory Group. Former CEO of M2 Advisory Group, Wanda Meloni, will join Greenlight Insights as its new president and principal analyst.
"With M2 Advisory Group, we will significantly diversify our capability in graphics, games, and new media market research. Joining forces with M2 will accelerate the development of several exciting projects that will be game changers to our clients," said Clifton Dawson, Greenlight Insights Founder and CEO. "From our inception, Greenlight Insights has provided the hottest global technology trends and insights to consumer electronics manufactures, entertainment companies, digital producers, and advertisers through a variety of market reports. We will now expand our products to fuel the growth of the industries we serve for many years to come."
As Greenlight Insights continues to provide dedicated leadership to the VR and AR industries, collaborating with M2 Advisory Group will allow Greenlight Insights to expand its resources and expertise to related technologies. M2 Advisory Group provides strategy and business intelligence from platform usage, to game engine analysis and pipeline issues.
"Greenlight Insights has developed an impressive body of research around the VR ecosystem," said Wanda Meloni, CEO of M2 Advisory Group, who will now become President and Principal Analyst of Greenlight. "Together we will expand our coverage and build more tools, services and resources to support our clients' growth and success."
Wanda Meloni is deeply involved with VR and is currently on the board of directors as of the Open Gaming Alliance and co-chair of the OGA VR/AR Working Group. She also sits on the advisory board of the Immersive Technology Alliance and SHIIFT.