Preseason Warmup: 'Madden the Movie'

To mark the occasion, San Francisco agency Heat has teamed up with award-winning director Wayne McClammy of hungry man and MPC LA ’s team of digital artists for the epic movie parody trailer, " Madden: The Movie."

Playmakers such as Patriots ’ Rob Gronkowski, Falcons ’ Julio Jones, Steelers ’ Antonio Brown and 49ers ’ Colin Kaepernick join forces with celebrity favorites Dave Franco, who is back this Madden Season to take on a new rival, Christopher Mintz-Plasse and Matthew Willig, in a side-splitting, action-packed caper.

The trailer has something for everyone thanks to movie references ranging from Bollywood love stories and classic buddy movies to invincible sci-fi monsters and Russian oligarch super villains. (See the trailer at https://www.youtube.com/watch?v=3eVF9uBbuqc&feature=youtu.be)

“ Doing a longer format spot is always fun because you get caught up in the momentum of the story and have some latitude to really push and try the unexpected , ” Benji Davidson, MPC VFX Supervisor, said. “Of course it helps to be collaborating with Heat and a director like Wayne who set the creative bar so high and trust our process. ”

According to Davidson, the group created a pipeline for “ Madden: The Movie ” across the MPC studios in Los Angeles, New York, London and Bangalore. “ We employed all disciplines and routed the work through Telecine to keep color consistent. We spent two weeks completing 200 shots, and although we were a little sleep deprived, we did everything with a laugh and love where we landed, ” he said.