CHICAGO and HOLLYWOOD –The Marvel Studios summer blockbuster "Ant-Man" directed by Peyton Reed debuted on July 17, featuring main-on-end titles created by design-driven production company Sarofsky.
Although the company cannot share its actual work until the film's Blu-ray release date later this year, Erin Sarofsky, company principal and executive creative director, talked a bit about the assignment and how the challenges and creative freedoms provided by Reed and Marvel's executives built on their past successes with "Guardians of the Galaxy" and "Captain America: The Winter Soldier."
As always, we worked very closely with the director and the executive team, Sarofsky said, noting that Reed, Kevin Feige, Lou D'Esposito, Victoria Alonso and Brad Winderbaum all provided great feedback throughout the entire process, which was even more essential than ever because of the tight production schedule.
"They gave us more room to explore, and provided feedback that was more ‘big picture' than granular,” said Sarofsky.
From the beginning, Reed was enthusiastic about creating a main title for his film with a totally unique look. Knowing it ultimately had to fit into the Marvel Universe, he still encouraged Sarofsky and her colleagues to do something different. "It's also very exciting when your client wants you to go out on a limb and create something that is truly original," Sarofsky added.
When the time arrives for Sarofsky's artists and producers to present their work, those details will reveal more of the process, the results and the inspirations behind them. For now, Sarofsky's executive producer Steven Anderson has another key takeaway to share.
"Not only does this work spotlight our design prowess, we feel it also trumpets our rising talents in the VFX arena," he added. "Over the past year, we have been expanding our VFX and finishing offerings to better serve our expanding roster of both entertainment and advertising clients."
"Conceptually, these main-on-end titles are intricately connected to the film's overall narrative," Sarofsky concluded. "We are very excited for audiences around the world to experience what we consider to be our very best work."