NEW YORK – The Mill brought Electronic Arts’ (EA’s) latest campaign to life once again, this time across video billboards all over New York City.
After developing a series of show-stopping live AR visuals for the EA Play press conference teasing Anthem in 2018, The Mill was tasked with re-forming these assets to create a series of cinematic films.
Spearheaded by Mill+ Creative Director Will Adams alongside The Mill’s Emerging Technology team, the films feature a powerful showdown between the game’s hero characters Ranger and Colossus, and one of the games villain’s Titan, a 50-foot-tall elemental, fire-shooting rock monster.
Within an incredibly short timeframe, the team was able to craft seamless high-quality visuals with huge impact, which would have been impossible without real-time rendering and game engine technology.