LONDON – Technology company XR Studios leveraged the latest technology from Disguise to bring the future of broadcast to primetime American television when pop sensation Katy Perry performed her new single “Daisies’”on the season finale of American Idol, amid some amazing computer graphics effects.
The project relied on the collaboration between the creative and technical teams led by XR Studios, with content by Silent Partners Studio using Notch VFX, direction by Silent House Productions and PRG North America as the production vendor.
Beginning in an American Idol-branded studio, the physical walls around Katy Perry suddenly dissolve away, bringing viewers with the “Daisies” singer into a fantastical world where she interacts with virtual elements such as oversized props, a pair of giant hands and masses of floating daisies.
“From a creative perspective, the actual look and feel of the piece was a deceptively difficult effect to achieve. The graphics’ solid flat colours and simple textures actually made it difficult to complete the illusion of making the physical LED [backdrops] disappear and magically combine with a virtual environment,” explains JT Rooney.
Sitting at the heart of the setup, Disguise xR seamlessly integrates with an array of technologies including camera tracking and real-time content engines, directing each element with power and precision, extending the physical space into a virtual world delivering a truly unique visual experience.
“The seamless extension of the real-world LED screens to the virtual world environments could only be done by Disguise’s xR camera registration workflow, allowing switching between camera perspectives and the LED content. Multi-Camera switching between perspectives also allowed us to switch cameras, and the LED content” explains Scott Millar, a Disguise xR workflow specialist who provided creative technology support under XR Studios and Silent House Partners, and overall technical direction for PRG on the shoot.
Using Disguise xR Spatial Mapping, the teams were able to accurately keyframe the position of real and virtual worlds into one coherent place where choreographed action could take place.
Conceived as a live music video performance, the unique project had a narrative from the start where the world would change in time with the song and lyrics. The visual content was created and rendered in real-time with Notch, the industry standard graphics tool for live performance. Combining the rendering power and flexibility of Notch with Disguise technology, the team could edit the XR content over a network while it played back live on stage.
“Using Notch as the render engine, and being able to embed that into Disguise for seamless integration is a huge benefit. We get all of the power, support and control a Disguise server brings, with the ability to render in real time, across multiple synchronized machines.” adds Scott.
Disguise xR also made it possible for teams to collaborate in a social distancing environment at PRG Studios’ custom-built xR stage in LA. The Disguise xR workflow is perfect for avoiding non-essential contact, mitigating the risks posed by traditional approaches to filming immersive visuals which would involve high-level, real-time in-camera shoots, green screen and other VFX. Combined with carefully co-ordinate working processes established by XR Studios, everyone involved in the project was able to work safely together and apart.
The ground-breaking performance was produced by XR Studios, with direction from long-standing Katy Perry collaborators Baz Halpin of Silent House Productions. Content creation was led by Screens Producer J.T. Rooney of Silent Partners Studio and PRG provided production resources and technical collaboration at their Studios in LA. Cory Fitzgerald was the Lighting Designer for ‘Daisies’ with Charles Dabezies the Video Programmer and David Fafard the Video Creative Director. xR Technical Director: Scott Millar. Choreography was by The Squared Division.