Buick Encore TV Spot

Video Center Projects Buick Encore TV Spot

When the Buick Encore hits the airwaves with its first TV spot, it will make a big statement about being small, thanks to an assist by way of computer graphics. Tippett Studio of Berkeley, California, worked with Buick to create life-like dinosaurs rendered in the ad. (See story here.)

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Rogue Initiative/Area of Effect

Rogue Initiative Studios was founded in 2015 by alumni from a number of leading game companies, including Activision and Sony. CEO/creative director Pete Blumel has spent more than 25 years working in feature film, animation, immersive reality and triple-A games. He was a part of Activision’s Infinity Ward game development studio, where he held a key role in the creation of the Call of Duty: Modern Warfare franchise.